Once upon a time, in the quaint year of 2020, a petite business venture belonging to Abhilasha Chaudhary was just beginning to spread its wings.
Her ambition?
To enlighten young minds with educational children’s books. However, the winds of commerce were not so kind initially, and she found herself selling a mere 10 orders a month.
The Instagram Miracle: The Day Business Boomed
Fast forward to an unexpected afternoon in 2021, and this diligent entrepreneur managed to sell a jaw-dropping 150 products within an hour.
This whirlwind success was no stroke of sheer luck. Rather, it was the result of Chaudhary joining forces with the Instagram phenomenon, ‘Ankita Jain ki Wednesday Shopping Live‘.
Imagine a live session on Instagram where the stage is set for promoting a variety of products.
That’s where content creator Ankita Jain steps in.
She has crafted a virtual platform where she presents products from various women entrepreneurs, effectively acting as their megaphone to the world.
Abhilasha Chaudhary gleefully recalls, “Since 2021, Ankita Jain has held numerous live sessions for my products.
I send her the samples, which she exhibits during the live sessions. I owe so much to her for boosting my sales.
Now, if she’s hosting a session, I’m assured of selling at least 40 orders in an hour.
Meet Ankita Jain: From Housewife to Instagram Influencer
In the bustling city of Hyderabad lives Ankita Jain, a devoted mother of two.
She began her live sessions on Instagram in 2020, which now boast an impressive following of 80K.
Ankita Jain says, “This page was my springboard to financial independence. As it evolved, it adopted a deeper purpose: to aid women entrepreneurs who produce fantastic products but grapple with how to sell them.”
Growing up in a traditional family, Ankita Jain married and, like many women of her generation, found herself in the role of a housewife.
But, she had the entrepreneurial itch and knew she could make her mark in the business world.
So, she turned to Instagram, producing content that ranged from snippets of her children’s activities to her culinary adventures.
The Accidental Entrepreneur: How Instagram Live Sessions Began
During the lockdown, Ankita Jain found herself engrossed in Instagram, sharing content about her children’s learning experiences.
Her posts caught the attention of many viewers, sowing the seeds for what was to come.
She fondly recollects, “While I was visiting my parents, I decided to do a live session, showcasing the range of toys, books, and stationery I had bought for my daughter’s summer break.”
After this live session, inquiries poured in asking where to buy these items.
This gave her the epiphany to continue hosting live sessions. She recollects, “When I did my first live, I sold all six boxes of toys in just 30 minutes.”
Ankita Jain’s success story caught the attention of over 30 aspiring women entrepreneurs who were inspired to join her journey. As they say, “the rest is history!”
From Toys to a Spectrum of Products: How Ankita Jain Expanded Her Portfolio
Ankita Jain embarked on her business journey by selling Magnetic Tiles and Blocks, an educational toy for tweens.
What makes her venture more impressive is that she managed to bring this work home, respecting her in-laws’ wishes for her to not venture outside for work.
With time, her portfolio expanded from just toys to footwear, clothes, accessories, and more.
Once approached by an entrepreneur, Jain either buys their products wholesale or takes samples.
“For small-scale women entrepreneurs who can’t handle the logistics of packaging and sending their products, I buy the products and then sell them off.
In these cases, I handle the packaging and delivery as well,” she explains.
The Instagram Live Sessions: A Virtual Marketplace
Ankita Jain holds Instagram live sessions every Wednesday and Saturday, for an hour each, at 3 pm and 10 pm.
On each day, she displays and sells products from one entrepreneur.
Her methodology is simple: interested viewers take a screenshot of the product they like and, once the live session concludes, they send her a message on Instagram expressing their interest.
From there, Jain kickstarts the delivery process.
In an era where convenience is key, and most people are moving towards online shopping, Jain is making the process easier and more personal.
She concludes, “There’s no greater joy than helping other women entrepreneurs expand their businesses, one at a time.”
And that’s how an ordinary woman with extraordinary resolve is reshaping the landscape of online marketing, one Instagram live session at a time.
It’s a testament to how passion, innovation, and a genuine desire to uplift others can lead to success stories like Ankita Jain’s, helping numerous other entrepreneurs like Abhilasha Chaudhary along the way.
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