Latesh Startup News: Healthtech startup FlexifyMe has raised INR 20 Cr (approximately $2 Mn) in its Pre-Series A funding round led by IvyCap Ventures, with participation from Signal Ventures and other existing investors. The fresh capital will accelerate FlexifyMe’s expansion across online and offline channels, strengthen its clinical research collaborations, and support the launch of advanced posture and gait analysis labs in India.
FlexifyMe’s Background in Healthtech Innovation
Founded in 2021 by Manjeet Singh and Amit Bhayani, FlexifyMe was created to address the growing challenge of chronic pain management through technology-led physiotherapy solutions.
The Pune-based healthtech startup offers AI-powered online physiotherapy services targeting common conditions such as:
- Neck pain
- Lower back pain
- Shoulder issues
- Other musculoskeletal disorders
FlexifyMe’s proprietary AI stack conducts body scans to identify weaknesses and imbalances, after which certified physiotherapists design personalized treatment programs. The platform also provides a subscription-based online yoga module and an AI chatbot for medical information and patient support.
Funding Update: FlexifyMe Bags INR 20 Cr
In its official statement, FlexifyMe announced that the INR 20 Cr funding will be deployed to:
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- Scale its offline and online operations
- Establish advanced posture and gait analysis labs
- Strengthen clinical research partnerships with medical institutions
- Enhance its AI-driven physiotherapy platform
FlexifyMe has raised INR 20 Cr ($2 Mn) in Pre-Series A, led by IvyCap Ventures, to expand its AI-powered chronic pain management services.
The company previously secured $1 Mn seed funding from Flipkart Ventures and also attracted investment on Shark Tank India Season 3 from Namita Thapar, Executive Director of Emcure Pharmaceuticals.
Market Impact of FlexifyMe’s Healthtech Model
FlexifyMe operates in India’s rapidly expanding physiotherapy services market, which is projected to reach $1.9 Bn by 2030.
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Unlike traditional platforms such as Practo and MediBuddy, which primarily connect patients to physiotherapists, FlexifyMe integrates AI-led analysis with live consultation, offering a differentiated business model.
Additionally, the startup competes with Cult.fit in the digital fitness and wellness space, but positions itself uniquely by focusing on chronic pain solutions backed by AI diagnostics and clinical validation.
Expert Reactions on the Funding
Industry experts highlight that AI-powered physiotherapy solutions could transform the way patients approach chronic pain management in India.
“The integration of AI with physiotherapy not only improves diagnosis accuracy but also allows for highly personalized treatment plans. Startups like FlexifyMe are filling a critical gap in India’s healthcare ecosystem,” said a Delhi-based healthtech analyst.
Investors have shown growing confidence in niche healthtech ventures despite challenges such as capital-intensive operations and competitive market dynamics.
Future Outlook for FlexifyMe
With its fresh funding, FlexifyMe plans to scale research-backed physiotherapy services and expand to new Indian cities. The startup is also working on enhancing its AI algorithms for deeper diagnostic capabilities, while strengthening B2B partnerships with healthcare institutions and insurance providers.
The company’s roadmap includes:
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- Expansion of clinical partnerships
- Broader rollout of subscription yoga and fitness modules
- Strengthened focus on AI-driven preventive healthcare
As India’s digital health ecosystem continues to grow, FlexifyMe aims to position itself at the intersection of technology, physiotherapy, and wellness, capturing a larger share of the $1.9 Bn physiotherapy opportunity by 2030.
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