New Delhi, September 02, 2025: Kids’ personal care startup Tuco Kids has raised $4 million (₹35.2 crore) in a Series A round led by RTP Global, with participation from MG Investments, Whiteboard Capital, and Fireside Ventures. The company said the funding will be used to strengthen brand building, expand distribution channels, and launch new product categories.
Tuco Kids’ Growth Journey
Founded in 2023 by Aishvarya Murali, Tuco Kids operates in the niche but fast-growing kids-focused beauty and personal care (BPC) segment. The brand caters to children aged 3–13 years with a diverse portfolio including soaps, lotions, shampoos, gels, body mists, kajal, and beetroot tints.
In February 2024, Chanakya Gupta joined as co-founder, bringing prior leadership experience from Cult Play (formerly Fitso) and Curefit. The company distributes its products through its own D2C website, leading marketplaces like Amazon and Flipkart, and quick commerce platforms including Blinkit.
Tuco Kids claims to have served nearly 200,000 mothers across its sales channels in the last 12–14 months.
The latest Series A round follows a $2 million seed round in September 2024, co-led by Fireside Ventures and Whiteboard Capital.
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Tuco Kids Raises $4 Mn
The $4 million infusion comes at a critical juncture for Tuco Kids as it eyes rapid growth. According to co-founder Chanakya Gupta, the fresh funds will be allocated towards:
- Marketing and brand awareness campaigns
- Expanding distribution networks across online and offline channels
- Research and development of new products
- Team expansion and category diversification
Quick Fact — Tuco Kids Series A Funding:
- Round Type: Series A
- Amount Raised: $4 million (₹35.2 crore)
- Lead Investor: RTP Global
- Other Participants: MG Investments, Whiteboard Capital, Fireside Ventures
- Primary Focus: Brand building, distribution, and new product launches
Gupta added that Tuco Kids aims to build a stronghold in kids’ personal care through D2C platforms, marketplaces, and quick commerce, while also preparing for a select offline retail entry by next year.
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Kids’ Personal Care on the Rise
The children’s BPC market in India remains under-penetrated, dominated largely by legacy brands such as Johnson’s Baby and The Moms Co., with Mamaearth and Himalaya offering kids’ lines within broader portfolios.
Industry reports highlight significant growth potential. According to Inc42’s State of Indian Ecommerce H1 2025, the overall beauty and personal care (BPC) sector was valued at $6.4 billion in 2024, and is projected to reach $28 billion by 2030, growing at a CAGR of 28%.
This makes Tuco Kids’ entry into the space timely, with the brand positioning itself to capture demand in a segment that is both underserved and fast-evolving.
Investor and Market Reactions
RTP Global, which led the Series A, has been actively investing in consumer-first and D2C brands in India. Commenting on the deal, an industry analyst noted:
“The kids’ personal care category in India is still fragmented. With dedicated focus, Tuco Kids has the opportunity to create a differentiated brand identity in a high-growth sector where trust, safety, and innovation are key.”
Investors see the deal as an opportunity for Tuco Kids to establish leadership in a category with limited specialized players, while leveraging quick commerce and influencer-led marketing to scale.
Tuco Kids’ Roadmap
Tuco Kids has set an ambitious growth target of reaching the ₹100 crore revenue mark within the next 18 months. To achieve this, the brand is expected to:
- Expand its product portfolio across skincare, haircare, and beauty for children.
- Strengthen its presence in quick commerce, which continues to drive impulse-led FMCG purchases.
- Enter offline retail selectively, focusing on metro cities and premium outlets.
- Build brand equity through marketing and influencer-led campaigns tailored for mothers and Gen Alpha consumers.
With funding momentum and increasing demand for safe, kid-specific personal care products, Tuco Kids is positioning itself to compete with both legacy and new-age BPC players in India’s expanding digital commerce ecosystem.
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