Bengaluru, September 9, 2025 – Enterprise digital adoption platform (DAP) startup Whatfix has unveiled three new artificial intelligence (AI) agents as part of its strategy to generate 25% of revenue from AI-driven products. The company, co-founded by Khadim Batti and Vara Kumar, is accelerating its shift from a SaaS-based model to an AI-first enterprise solutions provider.
Whatfix’s AI Transition
Founded in 2014, Whatfix has grown into one of India’s most prominent enterprise SaaS companies, offering digital adoption tools that help organizations streamline employee training, boost productivity, and improve software onboarding.
In February 2025, the company introduced its proprietary AI engine, ScreenSense, which brought features such as contextual understanding and intent-based automation. Building on this foundation, Whatfix is now embedding AI deeper into its offerings, aiming to position itself at the center of enterprise digital transformation.
The move reflects a broader industry trend where enterprise SaaS players are integrating AI to meet growing demands for automation, analytics, and user engagement across sectors like BFSI, technology, and life sciences.
New AI Agents and Revenue Target
The company’s latest development is the rollout of three AI agents:
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- Revenue Goal: 25% from AI products
- New AI Agents: Authoring, Insights, Guidance
- Customer Adoption: 200 (Insights), 60 (Authoring), 8 (Guidance)
- AI Platform: Built on ScreenSense
CEO Khadim Batti said the company intends to “get into the AI budgets of enterprises” by positioning its products as essential tools for measurable outcomes and efficiency gains.
Industry Impact and Market Relevance
India’s enterprise SaaS ecosystem, valued at over $15 billion in 2025, is undergoing a strong pivot toward AI-first products. Startups like Whatfix are responding to rising enterprise demand for intelligent automation and predictive analytics.
By introducing AI-driven content creation, analytics, and contextual guidance, Whatfix is targeting clients in technology, BFSI, and life sciences, where automation is directly tied to cost savings and performance improvements.
Analysts suggest that simplifying enterprise adoption through AI can help SaaS providers not only boost ARR but also secure longer retention cycles, as clients increasingly depend on machine-driven decision support.
Expert Insights on AI in Enterprise SaaS
Industry experts note that Whatfix’s strategy highlights how SaaS startups are repositioning themselves to remain competitive.
“AI is no longer an add-on; it is becoming the core of enterprise SaaS offerings. Platforms like Whatfix that leverage proprietary engines such as ScreenSense have the advantage of owning both the infrastructure and the application layer, making them attractive to global enterprises,” said a Bengaluru-based venture capital analyst.
Early customer feedback suggests that integrating AI into digital adoption platforms is reducing training overheads and improving employee productivity metrics at scale.
Whatfix and AI Adoption
Looking ahead, Whatfix plans to build only AI-first products, marking a decisive transition from a SaaS entity to a full-fledged AI company.
The company’s roadmap includes expanding its AI agent portfolio and driving adoption across enterprise verticals that demand measurable efficiency—especially healthcare, financial services, and global tech enterprises.
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As enterprises allocate larger budgets for AI transformation, Whatfix aims to establish itself as a critical enabler of automation, analytics, and guided digital adoption in global markets.
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